1) Understand the service business
Start with service lines (plumbing, HVAC, roofing, landscaping, etc.), service area map, current lead sources, monthly job volume, and growth goals. Home services buying decisions hinge on urgency and location.
2) Audit local visibility by service
Check GBP setup per location, local pack rankings for high-value service terms, review volume and sentiment, location page quality, and citation consistency. A plumber in one city competes in very different search space than a roofer in another.
3) Scope local SEO per service line
Define monthly deliverables: GBP optimization and posts, service-area landing pages, citation management, review generation support, and call-tracking reporting.
4) Price the retainer and close
Present monthly pricing per location or per service line. Home services owners understand fixed-fee retainers. Close with a kickoff timeline and approval step.