1) Understand the contractor and their trades
Start with service lines (general contractor, roofing, concrete, framing, etc.), coverage area, current lead sources, project types, and revenue goals. Construction companies sell on reputation and project portfolio, not just rankings.
2) Audit local search and portfolio visibility
Document GBP optimization per location, local pack rankings for trade terms, review volume on Google and Houzz, portfolio/project page quality, and citation accuracy across construction directories.
3) Scope monthly construction SEO work
Define monthly deliverables: GBP management with project photo updates, trade-specific landing page optimization, citation cleanup, review operations, and project portfolio content.
4) Price and close on project lead terms
Present monthly retainer pricing per trade or location. Construction buyers respond to lead-focused ROI. Close with a simple approval step and kickoff schedule.