1) Understand the brokerage and market
Start with the brokerage or agent team, geographic coverage, property types (residential, commercial, luxury), current lead sources, and monthly transaction goals. Real estate SEO is intensely local and market-specific.
2) Audit local and listing visibility
Check GBP optimization per agent or office, local pack rankings for real estate terms, listing page SEO, neighborhood content coverage, review positioning, and IDX integration quality.
3) Scope monthly real estate SEO
Define monthly work: GBP management per agent, neighborhood and community landing page creation, listing page optimization, content for buyer and seller intent, and lead tracking setup.
4) Price and close on lead generation terms
Present retainer pricing tied to lead volume and transaction value. Real estate agents care about listings and exclusive buyer leads. Close with a kickoff timeline and approval step.