1) Confirm service area and revenue targets
Capture primary city/zip targets, highest-value services, and monthly lead goals from the local business owner or marketing manager.
2) Audit local visibility baseline
Document Google Business Profile health, local pack rankings, review velocity, location pages, and citation consistency before proposing work.
3) Recommend a focused local SEO scope
Define recurring tasks such as GBP optimization, local landing page improvements, citation cleanup, and review generation support.
4) Tie pricing to local lead outcomes
Present monthly pricing with expected ranking, call, and form-lead movement by service area plus a simple kickoff next step.