1) Know the business and the market
Start with practice name, locations, service lines (general, ortho, implants, etc.), current monthly new patients, and what the owner wants. Most dental owners care about one thing: more booked appointments from search.
2) Check local visibility before you pitch
Document Google Business Profile status, local pack rankings for key procedures, review volume and sentiment, location pages, and citation accuracy. You need this baseline to show why your work matters.
3) Define a monthly SEO scope for dental
GBP optimization and post management, procedure-specific landing page improvements, citation cleanup, review generation support, and monthly reporting tied to appointments and calls, not just rankings.
4) Price the retainer and close
Present monthly pricing with expected lead movement per location. Tie it back to the practice growth goal. End with a simple kickoff next step.