1) Map the franchise system
Start with brand name, number of locations, corporate vs franchisee ownership model, primary service or product categories, current lead distribution, and growth goals. Franchise SEO is multi-location at scale.
2) Audit location-by-location visibility
Assess GBP optimization across all locations, local pack rankings for brand terms, review consistency and response rates, location page quality, and local citation uniformity. One weak location drags the whole brand.
3) Build a scalable multi-location SEO scope
Define a per-location or tiered scope: GBP management with standardized posts, location landing page creation and optimization, citation management at scale, review monitoring and response templates, and aggregated reporting.
4) Price for scale and close
Present per-location or tiered pricing. Franchise buyers think in terms of scalable systems. Close with a pilot location proposal, a rollout timeline, and an approval step.