1) Map the restaurant and its market
Start with restaurant name, locations, cuisine type, service style (dine-in, takeout, delivery), current reservation or order volume, and growth goals. Restaurant SEO is hyper-local and often seasonal.
2) Audit local visibility for dining searches
Check GBP optimization per location, local pack rankings for cuisine terms, review volume and sentiment on Google and Yelp, menu page quality, and competitor positioning in food-related searches.
3) Scope restaurant-specific SEO work
Define monthly deliverables: GBP management with menu updates and posts, cuisine-specific landing pages, citation cleanup, review generation support, and call-and-order tracking reporting.
4) Price the retainer around covers
Present monthly pricing per location tied to reservation, order, or cover volume. Restaurants understand fixed-fee marketing retainers. Close with a kickoff timeline and approval step.