1) Map the business and its services
Gym name, locations, class types (yoga, HIIT, CrossFit, etc.), membership model, current lead sources, and monthly signup goals. Fitness is intensely local and seasonal.
2) Audit local fitness visibility
GBP optimization per location, local pack rankings for fitness terms, review volume on Google and ClassPass, class schedule page quality, and competitor positioning.
3) Scope monthly fitness SEO
GBP management with class schedule posts, service-specific landing pages, citation cleanup, review generation support, and call-and-signup tracking.
4) Price and close
Monthly retainer per location tied to membership lead volume. Close with a kickoff timeline.