1) Understand the business
Learn the client's digital marketing goals, current traffic baseline, and primary conversion actions before pitching any SEO scope.
2) Run a quick audit
Document technical issues, top-ranking pages, and keyword gaps. This baseline makes your proposal credible and specific.
3) Define monthly deliverables
Tie deliverables to digital marketing-relevant outcomes. Clients buy results, not tasks — frame everything around visibility and leads.
4) Present pricing and close
Lead with value, anchor to the client's stated growth goal, and end with a simple next step (kick-off call or deposit link).