1) Analyze Current SEO Performance
Review the client's existing website content, organic traffic, and current rankings. Identify top-performing pages and content gaps compared to competitors. This foundation helps you propose targeted improvements rather than generic recommendations.
2) Conduct Keyword & Search Intent Research
Research relevant keywords for the client's industry, noting search volume, difficulty, and user intent. Group keywords into content themes and topic clusters. Present this data to show exactly what content will capture qualified search traffic.
3) Outline Content Strategy & Deliverables
Propose specific content types (blog posts, pillar pages, guides, case studies) with a realistic publishing timeline. Specify word counts, optimization targets, and how each piece supports SEO goals. Include internal linking strategy and content distribution channels.
4) Define Success Metrics & Timeline
Set clear KPIs such as organic traffic growth, keyword rankings, and conversion targets with realistic timelines. Explain your reporting cadence and how progress will be measured. This builds trust and sets expectations for ROI.