1) Analyze Current Performance
Review the client's existing Google Ads account, Search Console data, and organic rankings for target keywords. Identify underperforming campaigns, quality score issues, and organic visibility opportunities. This baseline assessment informs your strategy recommendations.
2) Define Keywords & Messaging
Conduct keyword research to identify high-intent search terms for PPC campaigns and long-tail opportunities for organic growth. Develop messaging that aligns with user intent and differentiates the client from competitors across both paid and organic channels.
3) Structure PPC & SEO Tactics
Outline specific campaign structures, ad group organization, and keyword match types for PPC. Simultaneously detail on-page SEO improvements, technical fixes, and content creation priorities. Show how both channels support each other.
4) Present Timeline & Budget
Provide a clear project roadmap with monthly milestones and deliverables. Break down the investment between PPC ad spend and SEO service fees, and establish key performance indicators for tracking success across both channels.