1) Research Client's Current Copy & Rankings
Analyze the client's existing website copy, current keyword rankings, and search visibility. Identify gaps where persuasive copy could improve both user engagement and SEO performance. Document competitor copywriting approaches and messaging strategies to inform your recommendations.
2) Define Target Keywords & Content Angles
Present your keyword research findings with search volume, competition level, and relevance to their business. Propose specific content angles and messaging frameworks that align with both SEO intent and conversion goals. Show how you'll structure copy to satisfy search algorithms while compelling readers to act.
3) Outline Copywriting Deliverables & Process
Specify what copy you'll create (homepage, product pages, blog posts, etc.), word counts, revision rounds, and delivery timeline. Explain your optimization process including headline testing, meta description writing, and internal linking strategy. Clarify your revision policy and how feedback will be incorporated.
4) Present Pricing & Next Steps
Break down costs by deliverable type or project scope, and explain what's included in each tier. Include any optional add-ons like competitor analysis or conversion rate optimization. Provide clear next steps for approval, contract signing, and project kickoff.