1) Assess Client SEO Knowledge Level
Start by understanding the prospect's current SEO expertise, technical skills, and specific gaps. Ask about their existing organic traffic, keyword rankings, and main search visibility challenges. This helps you tailor the coaching focus and set realistic expectations for the engagement.
2) Define Clear Coaching Objectives
Establish specific, measurable goals such as improving keyword rankings, increasing organic traffic, or building in-house SEO capabilities. Outline which SEO topics you'll cover—technical SEO, content strategy, link building, analytics—based on their priorities and business goals.
3) Detail Your Coaching Structure
Specify the format of your coaching: one-on-one sessions, group workshops, or hybrid models. Include session frequency, duration, and total engagement length. Clarify what resources you'll provide, such as audit reports, SEO templates, or recorded training materials.
4) Present Transparent Pricing & Next Steps
Outline your coaching investment clearly, whether per-session, package-based, or retainer pricing. Include payment terms and any guarantees or satisfaction policies. End with a clear call-to-action and timeline for the prospect to make a decision.